Ideas to Market Yourself On Pinterest
Originally, Pinterest was known for home décor ideas, wedding boards, and recipes, and that’s still a big part of it. However, there is so much more to this social media platform than that. Not only is Pinterest fun and great for creative inspiration, but it is also one of the most commonly used channels for marketing purposes. This visual search engine houses numerous graphics, images, inspirational content, and links for anything and everything you might be looking for on the Internet. If you are looking for ways to use this goldmine of a platform to market your startup business or promote your products and services, you have come to just the right place.
Using Pinterest for visual marketing purposes is a self-placed, low-key way to reach a greater audience and spread a positive word about your brand. Use our mini-guide to some amazing ideas to market yourself on Pinterest and optimize your business strategy and its revenue:
Feature the Name of Your Business
In order to get maximum exposure for your brand, make sure your feature its name on your Pinterest profile. Use the name of your business as your username and your company’s logo as the profile picture. Add Keywords in Your Board Title While the search capabilities of Pinterest are already incredible, adding keywords to your board titles might allow more Internet users find your business when they search for the products and services you have to offer. Additionally, make sure you categorize each board so that it becomes easier for Pinterest to recommend your pins to the relevant audience. Optimize Your Pin with Enticing Vertical Images The images that you post on Pinterest should be narrow and long so that not only do they take up the maximum visual space available but also make your pins more noticeable! Add around 500 words along with relevant keywords and up to 20 hashtags to describe your pin. Remember to keep the text interesting, concise and meaningful. Embed Links in Pins and Pins in Blogs You can add links to your blogs and websites to the sources and descriptions of the pins and embed some of your pins in your blog. This practice will enable you to drive more traffic to your site and at the same time get more repins. Make Use of Other Social Media Platforms Take advantage of other social media channels by tweeting and sharing your pins on them. This will help you reach your potential customers on other platforms. Use some or all of the aforementioned ideas to market yourself on Pinterest to generate more leads for your online business. If you are still finding this entire process overwhelming, you can always hire a professional who specializes in social media. You have a few options for hiring an expert and they are SocialBee Concierge services or you can hire an Fiverr.
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