Prioritizing your social media branding & marketing strategy will help you be more strategic throughout your entire business which in turn will lead to better results. It's important to know the right social platforms to create based on what your online business is. You might not need to join and set up pages for all of them. You'll want to start to build real relationships with people you admire and you want to start getting noticed. Let's get started. I look forward to being Business Boss Besties 😍
Below will have some basic information on what each of the platforms is; and then we will dive deeper into each platform; and how you can set up your business page, market, and grow your online business.
Email marketing is a method of continuous marketing via email. You gather a list of email addresses of people who are interested in your content, and then keep in contact with them regularly by sending emails, or newsletters. Email marketing is a powerful tool that's here to stay. 90% of people over the age of 15 use email.
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the Internet using images, and on a smaller scale, GIFs and videos, in the form of pinboards. Founded in December 2009 & launched in January 2010. Pinterest has more than 322 million monthly active users worldwide.
Facebook, Inc. is an American social media and technology company based in Menlo Park, California. Connect with friends, family and other people you know. Share photos and videos, send messages, and get updates. Facebook has more than 2.45 Billion monthly active users. On a daily basis, there are more than 1.62 million people active on Facebook. It was founded in February 2004.
LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched in May 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their resumes. LinkedIn has over 575+ million users, with more than 260 million monthly active users. Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis.
Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. It was launched in 2010. There is 1 Billion total number of monthly active Instagram users. 500 million + daily active users. Instagram users will spend an average of 28 minutes per day on the platform this year. 63% of Americans use Instagram daily. It is the 6th most popular social network worldwide.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them. It was founded in 2006. There are 330 million monthly active users and 145 million daily active users on Twitter. 63% of all Twitter users worldwide are between 35 and 65.
YouTube is an American online video-sharing platform headquartered in San Bruno, California. It was created in 2005. Google bought the site in 2006. YouTube has 2 Billion active monthly users. 30 million active daily users. There are more than 31 million YouTube channels out there. YouTube is technically the second largest search engine in the world.
Click Funnels, Sales Pages, or Landing Pages
Sales pages are a standalone page created with one specific purpose in mind, to secure sales for your product. The product or service you're selling on your page can differ depending on your industry or niche. However, the purpose of the sales page, landing page, click funnel remains constant - getting visitors to convert into customers.
Google Ads or Paid Ads
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. Founded in 1998. An average Internet user conducts between 3 and 4 Google searches per day. With close to 7 billion searches handled on average by Google in a day, the number of people using Google on a daily basis comes to roughly 1.7 Billion