Hi, Boss....doesn't that sound good to hear? 😍
Here are the first 6 steps for you to start and launch your blog.
Starting a blog is faster than you might think, and one of the most accessible ways to launch your own online business and earn money. Below is a beginner's step-by-step guide on how to start a blog simply and on a budget. My goal is to provide you with the most valuable, honest information without the crap. You don't need a fancy degree or years of experience in order to become a successful blogger. No technical experience is required. I can't wait to see you become the next success story.
Let's dive right in.
Why do I want to start a Blog?
What will I write about & What pain point am I trying to solve?
Who is my audience (age, demographics, needs)?
When is the best time to launch my blog based on my audience?
How will people benefit from my blog?
Where do I see my blog in 3, 6 or 12 months?
"New Blog Checklist" click the picture to download instantly. This will help you find clarity and get the vision on what you want to blog about. Blogging can be one of the most profitable online businesses with very low startup costs. You don't need to do it full time in the beginning (so you can still work your day job) until you start making enough money to leave the traditional 9-to-5 job. Your ideal blog niche needs to be created first and foremost to make money. If you only write about something you are passionate about, have skills at or experience with you it will take a lot of time to see results. 95% of bloggers fail because they do not treat it like a business they treat it as a hobby. Making money on your blog can come from; affiliate marketing (including Amazon), selling items such as e-books or courses, selling a service: virtual assistant, business coach. I promise we will get to all of that information, but first things first we must start your blog.
Ok, now that we have or vision on what our blog niche will be we need to choose a name for our blog. The name of your blog is what readers will see first (www.yourblog.com), so it should represent your niche that you will be writing about OR it could be your name. Many bloggers that want themselves to be their brand or that want to write about broader topics. After you have decided on your name type it in below to see if it is available (remember do not purchase anything yet; since we will receive 1 domain free when you set up your hosting)
Next, you will want to create your logo and brand. Name & Brand Worksheet (click the picture for instant download). I am not a designer by any means, but it was very easy to create my logo and brand kit on Canva & Placeit. These are two companies that are worth the investment. You will use these designs for so much more than just your logo and brand kit so it is worth it. Canva has the Pro feature for $12.95/month OR $119.40/Year. Placeit is another incredible design tool for everything you could possibly need. I use this tool a lot for the mockups; they literally have the largest collection available on the Internet. You get the unlimited subscription for $14.95/month OR $99.95/Year & you can cancel anytime. I actually have both of these; because you will need to design all of your social media covers, posts, pins on Pinterest, logo, videos, ads, etc. and both of these offer premade designs that you can just add your link or change a few taglines and you will be good to go. Once you get your blog up and running you never know you might want to try one of the other online businesses so these design tools will be available for any of your future businesses as well. We will dive deeper into writing/designing your first blog post later in the steps.
Every website needs a web host to store their site on a server so that people can access it online. Without a hosting account, your blog will not show on the Internet; this is how your website files live. A few reasons why Bluehost is the host of choice for so many.
1. They have some of the most affordable web hosting plans
2. 99% server uptime; very reliable, so you don't have to worry about your website going down or loading slow.
3. Great customer support 24/7
4. Easy-to-use dashboard for beginners
5. Free SSL certificate
6. 1-click WordPress installation
7. Money-back guarantee
Bluehost has very generously offered hosting packages starting at just $3.95/month along with a FREE domain name. That is why I mentioned do not purchase it above; because you get it FREE when you sign-up for your hosting.
Step 1: Click the Get Started button and it will take you to Bluehost (it will open in a new window so don't worry about losing your place).
Step 2: Select your hosting plan. You have four options to choose from. I circled the one I recommend as it includes your domain privacy. That means that all of your personal information full name, email address, residential address, and phone number are all private.
Step 3: Enter your Domain name. So your blog name we discussed in step 2 above is what you will enter in the Create a new domain box. If you need more time to choose the name you can click the blue I'll create my domain later. This domain is Free for the first year and included in your package price regardless of what package option you chose above.
Step 4: Enter your account information details so you can create your account. Be sure all the information is correct and continue scrolling down
Step 5: Upon scrolling down you will come to the Package Information section. You are provided different package options and the longer you choose the more money you will save. I used 12 months in the sample below, but again the longer your plan the more money you save.
Step 6: Finally, pick your payment option.
Yay! Pop the bubbly you have successfully registered your Domain to your very own website and set up your hosting plan. I know we are still at the beginning but you should still take a moment to celebrate. You will receive an email from Bluehost to login and create a password for your account.
Login to your Bluehost account. Bluehost has a one-click install of WordPress right from your Bluehost dashboard. Once you are done setting up your account password, you will be asked to pick a theme. At this point, you will need to decide if you want a free default theme. I definitely would not recommend it. For one you want your website design to be made for a blogger. Secondly, you want to look professional right from the start to build a following and trust. Lastly, if you aren't technically savvy; then purchasing an already made beautifully designed website would be the best choice. Save yourself time and aggravation and have the website template designed for you. I highly recommend Bluchic Themes because they are easy to set up, have great customer service and support and make gorgeous themed Wordpress website for your new blog. If you're looking to stand out and make a great impression then you should check Bluchic Themes out. Another favorite of mine is Elegant Themes. Again, you do have free option templates available; however, sometimes these are very limited designs. The best option is to go with a more personalized one from either Bluchic Themes or Elegant Themes after your content is up. Once you have decided on which Wordpress themed website to purchase, it's time to install it. To install your theme, it is literally a one-click process in Bluehost. Login to your Bluehost account, in your dashboard, go to Appearance > Themes then simply upload your theme file and click "Activate". Now after you install your website theme you will still need to get familiar with your Dashboard so you can make posts, add to your media library, add pages, add some widgets, plugins and other tools to manage your blog website. There are many free videos and step-by-step guides to get you familiar with all the functions available on your website. This is why I highly suggest you purchase your theme website so they can prepare all your necessary main pages and you can focus on your content. For now we will move on to the next step.
To find out how many blog posts you need to come up with first think about how many posts you want to publish a week and then multiply that by 52 to get the total number of posts you need. I know it can seem like a lot but really you can change and update accordingly because you definitely don't want to get burnt out. Here are some important tasks to consider Before & After you publish your blog post. Articles with relevant images get 94% more page views and 50% more shares than pages without images. That means if you want your blog posts to get shared across the Internet you need a solid game plan for creating images and why you need Canva.
Think of your blog as a hub of advice and help; like you are explaining or talking with your friend. The more people that can benefit from your articles and content, the larger your readers and followers will build.
BEFORE YOU PUBLISH YOUR BLOG POST:
Outline your post
A. Our writing process: Outline topics we’d like to include, sleep on it, draft the post, sleep on it again, make edits & add in relevant links.
B. Create & add swoon-worthy social media graphics with Canva
C. Write three different types of blog posts: A blog post dedicated to growing your traffic, a blog post to help you make money (affiliate links) & a blog post that grows your email list.
Optimize your post for SEO
A. Make sure you’re using your keywords and keyword phrases 10-20 times throughout a blog post.
B. Use your keywords in headings.
C. Optimize your graphics by inserting the keywords as their titles. Add keywords to the alt text of your graphics.
D. Update the URL of your blog post to include keywords.
Evaluate your headline
A. Use free tools like CoSchedule’s Headline Analyzer to evaluate your headlines.
Check your Call To Action (CTA)
A. Be clear & concise. Don’t use jargon!
B. Focus on what visitors immediately benefit from.
C. Don’t use passive words. You want people to take action!
A. Use a free Google Chrome extension like Grammarly to help make proofreading a breeze.
Change the meta description
A. Make sure you have the Yoast SEO plugin installed on your WordPress site. This plugin allows you to easily edit your meta descriptions for each post.
Link to relevant posts on your site
A. Linking back to other relevant content on your website encourages readers to stay on your site longer and also helps with SEO.
AFTER YOU PUBLISH YOUR BLOG POST:
Share on all social media platforms (Be sure to set up Business profiles)
A. Pin on Pinterest
B. Send a tweet on Twitter
C. Share on your Facebook page and in relevant Facebook groups
D. Update your Instagram
E. Share on Instagram stories
Send your newsletter list an email
A. Everyone on your email list doesn’t see every blog post you publish, so it’s important to remind your newsletter subscribers that you published a new blog post! Emails: Constant Contact, Flodesk, GetResponse, or MailerLite are all great and most have a free trial. Review the features of each and see which one will most benefit your business now and in the future as you grow.
Study Google Analytics & Pinterest Analytics on a weekly basis
A. What blog posts are getting the most traffic
In Google Analytics, go to Behavior >> Site Content >> All Pages to view a list of the most popular pages and/or posts.
B. What posts convert the highest/lowest
C. Where people drop off
D. Where your referrals are from.
Repurpose your post
A. Take pieces of your blog post & share as an Instagram or Facebook caption. B. Do a Facebook Live/Instagram live on the topic.
C. Compile your best blog posts and create an email welcome sequence.
D. Create multiple new pins for Pinterest (Pinterest likes fresh, new content so be sure to update your pins even if you recycle your blog content).
E. Create a video for YouTube on the topic
F. Start a podcast.
Revise when appropriate
A. Make it a habit to go back and revise your blog post as time goes on because content can become outdated and incorrect.
If you produce amazing content that helps other people find solutions to problems, and not worry about making a ton of money at the beginning you'll do great. It is easier to make money with your blog than it is to get traffic to your blog at the beginning. Once you have traffic and you are building your "Business Boss Besties" (as I like to call them), you're golden.
The quickest way to get traffic to a new blog is through Pinterest. It's a visual search engine, with mostly women users going to Pinterest looking for blog posts. Pinterest allows you to pin your posts. We will go into more detail in the Marketing pages of my website, but these are the basics.
Create a Pinterest Business account (it’s free)
Setup your profile and main category niche boards (try to make at least 30 boards)
Create 1-2 pin images for each of your blog posts and freebies
Pin those images to your Pinterest board regularly
Your frequency will depend on how many pins and boards you have.
If you have 100 different pins and 10 different boards, you can easily pin 50+ pins a day. But if you’re starting out with 10 pins (two pins for each blog post) and 10 boards, you’ll pin a bit less per day.
To pin your images on Pinterest you can either use:
You can also join Group Boards and Tailwind Tribes to get your pins seen by more people
When I first started my blog I manually pinned my blog posts to the platform. But as my blog grew, I needed to free up time to work on other things, so I invested in Later to automatically pin my pins for me. Now I only spend about 2 hours per week designing a few new pins & setting up my pins to post.
Facebook is another great platform to connect with and build your audience depending on what niche you are posting and blogging about. Sometimes it takes almost 6-12 months to really start getting your social media platforms engaged. I have always done well on Pinterest & Google so I have focused mostly on those; however in 2020; one of my business goals was to master the other social media platforms and I will be sure to document my journey.
People go to Pinterest and Google looking for blog posts, ideas and most of the time to make a purchase. When people use Facebook, they're on a social platform and want to socialize with their friends. As I mentioned I have my social media platforms all set up; however, Pinterest & Google is where I have been successful as of now; but again that will change as I thrive to conquer the other platforms.
Instagram is used by more than 25 million companies worldwide for their business, and more than 200 million users visit at least one business profile every day. If your business niche would do well on Instagram then you first need to get an Instagram business account. Having a business account gives you access to all the business features.
1. Download the Instagram app for iOS, Android, or Windows.
2. Open the app and tap Sign Up.
3. Enter your email address and tap Next. If you want to connect your Instagram business account
to your Facebook Business Page, make sure to use an admin email address to sign up, or tap
Log in with Facebook.
4. Choose your username and password and fill in your profile information.
5. Tap Done.
I would advise using all the social media platforms to connect and engage with your readers and to try and get consistent traffic. Just keep in mind that you don't have to get them mastered at once; you can grow your social media once you launch your blog. We will dive deeper into SEO or Search Engine Optimization on the Marketing pages. We will also provide strategies for each of the social media platforms so you can market and thrive your online business presence.
Don't get discouraged if you're only getting a few visits per day. Every post, every pin and every new strategy you implement will help you reach your goals. LEARN | TRY | REPEAT & CREATE | INSPIRE | GROW
As you grow your blog and learn to make money, the best advice you can take is to be organized. You'll grow faster, get more traffic and start making money sooner with your blog if you have a clear vision or plan.
The Ultimate Blogging Planner Bundle
I created this planner to help me focus, find clear direction, stay on top of my business plan, and crush my goals. After feeling stuck and overwhelmed by not knowing how to achieve my life vision, I decided to create a solution that would help me get unstuck. My expectations and goals were getting lost by the reality that I didn't know where or how to even start. I kept putting off the things I wanted to do and accomplish because I did not have a clear strategy of how to reach my goals. My end game was strong,
but my plan to get there was not.
Once I started mapping out the specifics of setting my goals, outlining my plans, started planning ahead, actually mapping out a clear path to my dreams, and basically tackling all things "life"; I realized that my vision was not really that far off. I just need to tangibly get it down on paper and not just in my mind. This provided so much clarity and ability to define my goals, brand, image, objectives, call to action, direction, and solutions to finally feel like my end game was becoming a reality.
This Planner will help you achieve every detail of your blog.
Ultimate Blogging Bundle includes: All 3 for $17
1. Blogging Planner
2. 100 Blogging Topics
3. 6 Blog Post Templates
So why not set yourself up for success and inspiration. 😍